RIA is a 'virtual human' developed by Neo Entertainment X, a Korean virtual influencer production company. 

She is currently working as marketing team leader for Neo Entertainment X and is set to debut as a singer in the second half of 2022.

"PROJECT RIA" is a project to promote the beauty of Hanbok, the traditional Korean costume of Lia's hometown, to the world. 

RIA's Hanbok pictorial will be pre-released first, and NFT funding will also be carried out on the Korean content funding platform "Project Questcheon."

RIA is wearing a hanbok made by Hanbok master named ‘Lee Sun-young’ motivated by four seasons in Korea to wear a hanbok. 

This can be of a rare opportunity to own RIA’s NFT. 

*All profits from NFT sales will be used for the advertising campaign to promote Lia's hanbok.